Free mini course · The Sunday letter
Start with a free mini course. Keep going every week.
Confirm your email and the Textured Flowers mini course opens straight away, four lessons, yours to keep. After that the Sunday letter every week, one atelier tip through your first nine weeks, and five free guides along the way.
Get the free mini course
Free, and free to leave. You will get one email to confirm, then the course opens immediately.
Yours freeThe moment you confirm
Textured Flowers, a free four lesson mini course.
Raised petals in mixed threads, sequins and beads, worked on tulle. It is the piece in this photograph, and it is the fastest way to feel what couture texture actually is under your own hands.
- Four filmed lessons you can follow at your own pace
- Built for a complete beginner, no previous embroidery experience needed
- Ordinary needle and hoop, no specialist equipment to buy first
- It opens the minute you confirm your email, and it stays yours
What lands in your inbox
You will always know what is coming.
Nothing random, nothing daily, and one click ends it whenever you decide.
Day one
The free mini course
Textured Flowers opens the moment you confirm your email. Four lessons, no time limit, no payment details anywhere.
Every Sunday
The letter
One educational letter a week, on technique, on couture, on the history behind the things we still stitch by hand.
Weeks 1 to 9
One atelier tip a week
Nine practical tips, the small things that change the result. Five free guides arrive inside those same nine weeks.
Now and then
Only for subscribers
Discounts nobody else is offered, invitations to the challenges, and gifts. This list always hears first, and pays least.
Five free guides
Written the way I would explain it to you in the atelier.
Not lead magnets padded out to look thick. Each one takes a single craft and shows you how it is really done, and why it looks the way it does.
All five arrive inside the first weeks, at no cost, and they stay in your inbox to keep.
Who is already reading
3,000 students in 57 countries. Most of them started from zero.
3,000+
students inside the courses
57
countries
40
U.S. states and territories
80%
arrived with no embroidery experience at all
Who is writing to you
Valeria Fic
Haute Couture embroidery technologist, thirteen years at the frame. I founded the School of Couture, the first Haute Couture embroidery school in the Baltic States, because the techniques I had to travel to Paris, Rome and Tallinn to learn were not being taught anywhere near me.
I write the way I teach. Slowly, in plain words, and never assuming you already know.
Second place, Hand & Lock Prize London, 2021, exhibited at the Oxo Tower
Collection worn at the Cannes Film Festival, 2021
Author of The Business of Creative Arts, 2025
Writes on creatives for ELLE Lithuania
Before you sign up
Three things people ask.
Is it really free?
Yes. The mini course, the weekly tips and all five guides cost nothing and ask for no payment details. I do have paid courses, and sometimes I will tell you about them, but that is not what this is.
I have never embroidered. Is this too advanced?
No. Eighty percent of my students arrived with no embroidery experience at all. Everything starts from the first stitch, with an ordinary needle.
How often will you write?
One educational letter every Sunday. Through your first nine weeks there is also one short atelier tip. And now and then something only subscribers get: a discount, an invitation to a challenge, a gift. One click at the bottom of any letter and you are out, with no hard feelings.
One field, one click
The first lesson can be open in about a minute.
Add your email, confirm it, and Textured Flowers opens. The first weekly tip follows a week later.
Get the free mini course
Free, and free to leave. Unsubscribe from any letter in one click.
