START HERE
The European School of Haute Couture Embroidery : Online

Find the couture course made for you.

Answer three quick questions and we will point you to the exact starting point, from your first stitch to professional-level work.

1.900+ students 40 countries 31 U.S. states 13+ years experience 8+ years teaching Lifetime access + certificate
Not sure where to begin?

Course Finder

Every path starts from zero. Three questions, one clear recommendation.

Question 1 of 3

How much embroidery have you done?

Question 2 of 3

What pulls you in the most?

Question 3 of 3

How much time do you want to give it?

Your recommended starting point

We recommend

The journey

Your path, start to mastery

Two main tracks plus quick masterclasses. Start anywhere, continue when you are ready.

Haute Couture
1
Level I : Beginners
Created for beginners who want to step into the world of professional embroidery. 2 courses inside.
2
Level II : Advanced
Designed for embroiderers who already have basic knowledge of Lunéville or Aari embroidery. 2 courses inside.
Goldwork
1
Golden Bugs
6 bug designs, the perfect first step.
2
The Deep 17-hours Course
50+ lessons, two full works, atelier level.
Mini Masterclasses
Socks Masterclass
A wearable statement piece in a weekend.
+
More coming soon
New technique tutorials added regularly.
All courses

Browse by technique

Learn at your own pace  ·  Every stitch in HD close-up  ·  Global materials sourcing guide included  ·  Secure checkout
Online Course Level I

Haute Couture Embroidery For Beginners

Discover the world of haute couture embroidery and learn the timeless techniques used by worldwide fashion houses. This course is created for beginners who want to step into the world of professional embroidery and create their first couture piece. Under the guidance of Valeria Fic, founder of School of Couture and an international embroidery artist, you'll explore the essentials of haute couture hand embroidery: from preparing your frame and materials to mastering the iconic tambour embroidery technique.

Includes official Certificate of Completion.

Haute couture quality at a fraction of the price: comparable schools charge 270–8,500 €.

Online Course Level II

Advanced Haute Couture Embroidery

This advanced haute couture embroidery course is designed for embroiderers who already have basic knowledge of Lunéville or Aari embroidery. Throughout this main training, you will learn 13 different techniques that will take your craftsmanship to an entirely new level. You will gain not only practical technical skills but also a deep understanding of how to create three-dimensional effects on flat surfaces using specific design methods, and how to combine different materials and finishes to achieve rich texture.

Includes official Certificate of Completion.

Haute couture quality at a fraction of the price: comparable schools charge 270–8,500 €.

Level I : BeginnersLevel II : Advanced
For you ifYou have never embroidered. Your very first couture piece.You know basic Lunéville or Aari, or you finished Level I.
Inside33 lessons across 7 modules43 lessons, 5+ hours of HD video
Core techniques10 techniques: tambour, flat & cup sequins, bugle beads, crystals & Chantilly lace, soutache, appliqué, the viral mosaic13 advanced techniques: 3D texture, silk shading, sequin shading, feather, ribbon, lace inlay, mixed materials
Bonus course insideTextured Monochrome Appliqué for Knitwear (chenille, rococo, velvet ribbon) plus the viral mosaic techniqueThe Silk Flamingo: 10 lessons of ribbon embroidery, silk shading and fabric painting
You createA Dragonfly embroidery appliqué, plus a Floral couture appliqué for knitwearA Sculptural iris appliqué for a garment, plus the Silk Flamingo for framing or a garment
OutcomeYour first finished couture pieceProfessional, atelier-level work
Also includedCertificate, lifetime access, community, global sourcing guide, direct supportCertificate, lifetime access, community, global sourcing guide, direct support
Price139 € / $159139 € / $159
Online Course Level 1

Golden Bugs

In this course, you will complete 6 different designs of bugs. With the right guidance and the right close-ups, every stitch makes perfect sense. Using classic goldwork embroidery techniques adapted for beginner. No prior embroidery experience is needed. Just curiosity, a needle, and the desire to make something extraordinary.

Includes official Certificate of Completion.

Haute couture quality at a fraction of the price: comparable schools charge 270–8,500 €.

Deep 17-hours Online Course

Goldwork Embroidery Course For Beginners

I've created this online course with one goal in mind: to make goldwork embroidery techniques accessible to everyone, no matter where in the world you are. This training is perfect both for complete beginners and advanced embroiderers looking to elevate their skills and master the timeless art of goldwork embroidery. In this course, you will complete two A4 sized projects consisting of Part 1 and Part 2 exercises, during which you will learn all the essential techniques required for the main project, as well as several additional ones that you can use in your own designs. And the main project, where you will consolidate your knowledge through more complex ornaments that will fully prepare you for independent work.

Includes official Certificate of Completion.

Haute couture quality at a fraction of the price: comparable schools charge 270–8,500 €.

Golden BugsThe Goldwork Course (Deep 17h)
For you ifA complete beginner who wants a finished first goldwork projectA beginner or improver who wants full, professional goldwork mastery
Inside28 lessons, 7+ hours of HD video50 lessons, 17+ hours of HD video
You create6 golden bug designs (six different beetles)Two full A4 works: a techniques sampler and a main project on silk taffeta
Core techniques6 groups: 3D padding, 3D without padding, 3D wings (two ways), lamé covering, texture, pattern transferThe full spectrum: volume building (3 methods, 5 materials), smooth, hard and bullion purl, chessboard, metal plate, lamé wrapping, pearl and bead work, braids, crystals, silk taffeta
OutcomeConfident goldwork showpieces to wear or frameAtelier-level mastery, ready for complex client-grade work
Also includedCertificate, lifetime access, community, 15-page sourcing guide, direct supportCertificate, lifetime access, community, sourcing guide, direct support
Price139 € / $159359 € / $409

Why choose The Goldwork Embroidery Course for 359 €?

Whether you are a complete beginner or have already taken your first steps in goldwork, this course is designed for you. It is a complete professional programme that starts from the very beginning and takes you through the full spectrum of goldwork techniques. Across more than 50 lessons and 17+ hours of close-up video, every stitch is explained and demonstrated in detail, so no prior experience is needed to get started. You will complete two full works from start to finish, building both technical mastery and the confidence to take on complex, professional-grade projects. This is the course that prepares you to work at the level of a haute couture atelier, or to work independently with clients who expect that standard. If you are serious about goldwork, this is not just a course. It is an investment in a professional skill set that will serve you for life.

Weekend Project

Socks Embroidery Masterclass

In this Masterclass, you'll discover how to turn ordinary socks into statement pieces of fashion. Step by step, we'll guide you through modern embroidery techniques, how to choose the right materials, and how to create stylish designs that reflect your personal taste. You'll not only master technical embroidery skills but also learn how to combine beads, sequins, and crystals into cohesive, eye-catching patterns. By the end of the course, you'll have the confidence to design your own embroidery projects and elevate even the simplest wardrobe items into couture-inspired fashion accessories.

Best Value : Save 673 €

The Complete Couture Journey

All four courses, beginner to advanced, plus the business book. One complete path, one price.

Beginners · Level I
Bonus · Tambour Appliqué
The Viral Technique
Advanced · Level II
The Silk Flamingo
Fabric Painting

52 lessons. 10+ hours of HD video. Four complete courses. Every technique is filmed in HD close-up : the needle, the thread, the angle of your hand, so nothing is hidden. Calm, step-by-step explanation you can pause, rewind, and rewatch forever. Plus written reference guides on threads, sourcing and embroidery history.

Tambour Levels I & II · bonus appliqué & the Silk Flamingo · the viral technique · and The Business of Creative Arts : to turn your craft into income.

892 € 219 € / $249or $249 USD Save 673 €

Secure Checkout Visa Mastercard American Express Apple Pay Google Pay Klarna PayPal

Lifetime Access·HD Close-Up Video·Community Access·Klarna — Buy Now, Pay Later·Certificate of Completion

Learn Anywhere

Your atelier, in your pocket.

Every course includes free access in the Kajabi mobile app. Watch each lesson in HD close-up on your phone or tablet, ask questions in the private community, and continue exactly where you left off: your progress syncs across all your devices.

Course library in the Kajabi app

Your course library

All your courses in one place, on desktop, tablet and phone.

A lesson playing in the Kajabi app

Lessons in HD close-up

Every stitch filmed up close, with materials listed under each lesson.

Student community in the Kajabi app

Private student community

Show your work, ask anything, and get direct support from Valeria.

Free with every course  ·  iOS & Android  ·  Progress synced across devices

Made by students

What you will create

Students in 40 Countries — and 31 U.S. States

More voices across the courses.

★★★★★

"I learned useful embroidery techniques, and I was surprised by the creativity and details of the embroidered products."

Dao | VietnamGoldwork Embroidery Course
★★★★★

"Love it!! This course is well explained and easy to follow. Also super creative and inspiring. I'm learning so much from Valerija, such a creative designer. Thank You"

Tania | CanadaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II
★★★★★

"I would describe them as well-rounded and an informative platform to begin learning different techniques."

Hannah | United StatesHaute Couture Embroidery Course for Beginners | Goldwork Embroidery Course
★★★★★

"I found the course very comprehensive, and knowing I could watch the video multiple times was very helpful. It was helpful to see the process in all its steps, and everything was very clear. Your course was essential for learning so many things. The links for buying materials around the world were also very helpful."

Federica | ItalyAdvanced Haute Couture Embroidery Course Level II
★★★★★

"Wonderful course, I'm still enjoying it. Valerija answered my questions instantly. Highly recommended."

Karin | ArgentinaAdvanced Haute Couture Embroidery Course Level II
★★★★★

"Aesthetics, structure, and quality. The course fully met expectations."

Nataliya | UkraineHaute Couture Embroidery Course for Beginners
★★★★★

"It is truly an honor to be a student of such a qualified teacher. When people tell me they've always wanted to embroider but don't think they have the talent for it, I tell them: 'The most important thing is wanting to learn and putting in the effort. Valerija is so patient and thorough that she will teach even the most inexperienced person — and she will enjoy doing it.'"

Dalia | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II | Goldwork Embroidery Course
★★★★★

"I was amazed that starting from absolute zero, you can actually learn in just a few days. I got exactly what I hoped for — and more. A wonderful community throughout the course, a friendly and warm atmosphere, professional and caring communication from the teacher. Every nuance is explained so thoroughly that no doubts remain. These are high-level lessons — you leave not with some small sample piece, but with a beautifully finished work you're proud of."

Eveline | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II
★★★★★

"I got even more than I came for — not just a wonderful teacher, but a genuinely warm person. There's no stress, no pressure. She could explain things to someone who has never held a needle in their life. The training is comprehensive, clearly structured, and offers support whenever you need it. Everything is built around one goal: that you truly learn."

Greta | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II | Goldwork Embroidery Course
★★★★★

"I was 100% surprised by how easily and clearly completely new, never-before-heard information is delivered. Every little piece comes together into one clear, coherent picture. A charming, wise teacher who will bring you new knowledge, inspiration, and something deeper — not just about embroidery, but about life."

Lina | LithuaniaHaute Couture Embroidery Course for Beginners
The Business of Creative Arts

Master the craft. Now build the business.

Learning haute couture embroidery is only half the work. The other half — pricing your commissions, finding clients, building a brand people remember — is what this book covers.

The Business of Creative Arts was written for exactly where you are right now: skilled, passionate, and ready to make it pay.

All prices are listed in EUR — if you pay in a different currency, your bank will convert it automatically at the current exchange rate.


Secure Checkout Visa Mastercard American Express Apple Pay Google Pay Klarna PayPal

Lifetime Access·HD Close-Up Video·Community Access·Klarna — Buy Now, Pay Later·Certificate of Completion

Valeria Fic embroidering crystals on a couture dress in her atelier

Contact & Support

Have questions? Contact me at any time

Email:

Frequently Asked Questions

Stitches of Clarity

Do I need prior experience in embroidery to start these courses?
No prior experience needed, at all. Every course at School of Couture starts from the very beginning. No artistic background, no equipment experience, no embroidery knowledge required. If you can hold a needle, you can start.
The techniques look complicated. Will I actually be able to do this?
That's the most common thing my students say before Lesson 1, and the first thing they take back after it. Every technique is broken down into small, logical steps. The close-up filming means you see exactly what the thread does, where the needle goes, and why. What looks complicated becomes clear very quickly.
I have a busy life. How much time do I need?
There are no live sessions, no deadlines, and no schedule to follow. You learn when you have an hour, or come back in three weeks. The courses are designed around real life, not the other way around.
How long do I have access to the courses?
Lifetime. Once you purchase a course, it's yours permanently. Return to a lesson a year from now, start a second project, revisit a technique whenever you need it: it will all still be there.
Can I really learn embroidery through video? Don't I need someone to correct me in person?
The close-up filming format was specifically designed to replace an in-person teacher. You see every stitch added in real time, from the exact angle you'd have if I were sitting beside you. And if you have a question at any point, you can reach me directly. I personally answer student questions.
Where do I get the materials? I live outside Europe.
Every course includes a Global Materials Sourcing Guide, a curated list of suppliers that ship worldwide, with specific recommendations for US, UK, EU, and beyond. You'll know exactly what to buy and exactly where to order it, with no hunting around.
Are materials or supplies included in the course fee?
No, materials are purchased separately. Each course includes a detailed materials list so you know exactly what you need. We also work with an official supplier who can put together a complete kit for you and ship it internationally: just send them your list and they'll handle the rest.
Your prices are in euros, can I pay in USD or another currency?
Yes, absolutely. All prices are listed in EUR, but your bank or card provider will automatically convert the amount to your local currency at the day's exchange rate. You can pay from anywhere in the world, no extra steps needed.
Is the checkout secure?
Yes. All payments are processed through Kajabi's secure checkout, with support for Card, Apple Pay, Google Pay, and PayPal. Your payment details are never stored on our servers.
Is School of Couture a legitimate, officially registered institution?
Yes. School of Couture operates under MB Artisan Solutions, which is officially registered as an education provider with the Lithuanian Ministry of Education, Science and Sport. We are listed in Lithuania's national education register (AIKOS): the government's publicly accessible database of all licensed educational institutions in the country, available for anyone to verify. We are registered to teach in both English and Lithuanian. Verify our registration →
Can I get a refund if I'm not satisfied?
Due to the digital nature of our courses, all sales are final. Once you have purchased a course, you have immediate access to the full content, and therefore refunds cannot be provided. Please review the course description carefully before purchasing. If you have any questions before buying, I'm always happy to help: write to me at [email protected]. For full details, please see our Terms & Conditions.
Is there a community or forum for students?
Yes, every course purchase includes access to our private student community. It's a space to share your work in progress, ask questions, and connect with embroiderers from 40 countries. You're not learning alone.
Can I gift a course to someone else?
Yes! Simply go to the course you'd like to gift, proceed to checkout, and click "Send As a Gift". You'll be able to enter the recipient's details and send it directly to them.