ABOUT VALERIA FIC

Years of Craft. A Lifetime of Vision.

Valeria Fic is a Haute Couture embroidery technologist, a mentor in the creative business field, and the founder of the first Haute Couture Embroidery School in the Baltic States.

In 2013, she officially established her personal brand and began her creative journey with embroidered accessories, as well as bridal and evening gowns. Already in 2014, she presented her first collection. Throughout her career, she has designed and embroidered garments for designers and celebrities. Her work has been featured multiple times in international and local publications.

A foundation built across Europe —

where different schools of embroidery  shaped a distinct approach to Haute Couture.

Tallinn (Estonia)
Rome (Italy)
Paris (France) and beyond

A multidisciplinary approach that spans both technical execution and artistic direction:

Traditional and contemporary goldwork embroidery

Lunéville embroidery (both French and Indian techniques)

3D modeling and sculptural embroidery with material manipulation

Design and technical execution of complex embroidery projects

Contemporary embroidery and materials upcycling into modern art and fashion objects

Deep interest in fashion history, research of historical objects, and reconstruction/restoration of embroidered fragments

2018 marked the beginning of the first Haute Couture Embroidery School in the Baltic States —

School of Couture by Valeria Fic, bringing together both beginners and professionals from around the world.

School of Couture (MB Artisan Solutions) - registered as an official education provider with the Lithuanian Ministry of Education, Science and Sport (AIKOS national register). Registered for non-formal adult education.

An established presence on the international fashion embroidery stage

2nd place at the Hand & Lock Prize in London, with the winning piece exhibited at Oxo Tower.

Presented at the Cannes Film Festival in 2021 —

a collection created together with students of the School of Couture, where selected pieces were worn by internationally recognized figures, including Audrey Bouette and Wilma Elles.

At the Cannes Film Festival, selected couture pieces were chosen by Arabian Moda, leading to publication in the magazine.

Featured on the cover of STILIUS Plus magazine

A story of a professional journey in the world of Haute Couture.

Mentorship That Grows Leaders

Mentor within the national program LT Big Brother, supporting creative entrepreneurs in business growth and development.

A podcast created, hosted, and produced as a platform for creators and creative business.

Lithuanian Creators Ambasador

Contributing to conversations on creators and creative culture — with selected features published in ELLE Lithuania.

The first book, The Business of Creative Arts 

published and presented as a guide to creative entrepreneurship, later recognized by leading Lithuanian academic institutions such as -

• Vilnius University
• Vilnius College
• Kaunas College
• Utena College
• Siauliai College 

and integrated into educational programs.

An international online embroidery platform—

where craftsmanship evolves into skill, and skill into independent creative direction.