ABOUT VALERIA FIC

Years of Craft. A Lifetime of Vision.

In 2021, Valerija placed 2nd at the Hand & Lock Prize in London — one of the world's most prestigious embroidery competitions — with the winning piece exhibited at the OXO Tower, London. That same year, her collection was presented at the Cannes Film Festival, worn by French top model Audrey Bouette and actress Wilma Elles, and selected by Arabian Moda for publication.

School of Couture operates under MB Artisan Solutions, registered as an official education provider with the Lithuanian Ministry of Education. The Business of Creative Arts has been adopted into educational programmes at Vilnius University, Vilnius College, Kaunas College, Utena College, and Siauliai College.

A foundation built across Europe —

Valeria's technical foundation was built across four distinct disciplines and three countries. In Tallinn, she studied Lunéville embroidery and 3D sculptural modelling. In Rome, she trained in contemporary embroidery. In Paris, she completed a one-year degree in Haute Couture embroidery technologies — earning her certification as a Haute Couture Technologist. Beyond formal schooling, she pursued Haute Couture hand sewing, traditional and ecclesiastical goldwork embroidery, and Aari embroidery — building a practice that spans the full range of couture and atelier technique.

A multidisciplinary approach that spans both technical execution and artistic direction:

Traditional and contemporary goldwork embroidery

Lunéville embroidery (both French and Indian techniques)

3D modeling and sculptural embroidery with material manipulation

Design and technical execution of complex embroidery projects

Contemporary embroidery and materials upcycling into modern art and fashion objects

Deep interest in fashion history, research of historical objects, and reconstruction/restoration of embroidered fragments

2018 marked the beginning of the first Haute Couture Embroidery School in the Baltic States —

School of Couture by Valeria Fic, bringing together both beginners and professionals from around the world.

School of Couture (MB Artisan Solutions) - registered as an official education provider with the Lithuanian Ministry of Education, Science and Sport (AIKOS national register). Registered for non-formal adult education.

An established presence on the international fashion embroidery stage

In 2021, Valerija Fic placed 2nd at the Hand & Lock Prize in London — one of the world's most prestigious embroidery competitions. The winning piece was exhibited at the OXO Tower, London.

Presented at the Cannes Film Festival 

In 2021, Valerija presented a collection at the Cannes Film Festival, created together with students of School of Couture. Selected pieces were worn by French top model Audrey Bouette and actress Wilma Elles.

At the Cannes Film Festival, selected couture pieces were chosen by Arabian Moda, leading to publication in the magazine.

Featured on the cover of STILIUS Plus magazine

A story of a professional journey in the world of Haute Couture.

Mentorship That Grows Leaders

Mentor within the national program LT Big Brother, supporting creative entrepreneurs in business growth and development.

Valeria created, hosted, and produced a podcast as a dedicated platform for creators and creative business.

Lithuanian Creators Ambasador

Contributing to conversations on creators and creative culture — with selected features published in ELLE Lithuania.

The first book, The Business of Creative Arts 

published and presented as a guide to creative entrepreneurship, later recognized by leading Lithuanian academic institutions such as -

• Vilnius University
• Vilnius College
• Kaunas College
• Utena College
• Siauliai College 

and integrated into educational programs.

An international online embroidery platform —

where craftsmanship evolves into skill, and skill into independent creative direction.