THE COMPLETE COUTURE JOURNEY

From your very first stitch
to couture-level art.

Four complete courses. One clear path — beginner to advanced — taught the way it’s done in the ateliers of Paris. And when you can stitch like a professional, the plan to get paid for it is included, free.

BEGIN THE COUTURE JOURNEY — 180 €
10+ hours of HD video 52 lessons Lifetime access Certificate of completion 13+ years experience 8+ years teaching 1.800+ students 32 countries 28 U.S. states

Stop wandering on YouTube.


You’ve watched the tutorials. A stitch here, a half-finished idea there — and still no real direction. Couture embroidery isn’t learned in scattered clips. It’s learned as a structured path, one technique building on the last, with someone who corrects you when it matters.

That’s what the ateliers know. That’s what this is.

What You’ll Master

One path, four courses, zero guesswork.

I

Tambour for Beginners

The foundation — where every couture journey begins. Here I’ll teach you the same techniques used in the world’s finest ateliers, including dimensional appliqué — broken down so clearly that even a complete beginner can follow every stitch. No prior experience needed — just your hands and a desire to create something extraordinary.

II

Advanced Level II

Teaches 13 advanced techniques — 3D texture, mixed materials, and the kind of finishing that separates amateur embroidery from couture-quality craft. Designed for embroiderers who already have a basic knowledge of Lunéville or Aari embroidery.

III

Bonus Course — Monochrome Appliqué

A complete course in its own right. You’ll learn additional Haute Couture techniques — chenille thread draping, rococo stitch, and velvet ribbon draping — for warm, textured embroidery, perfect for decorating your knitwear.

IV

Bonus Course — The Silk Flamingo

Ten lessons of sculptural, show-piece embroidery. This exclusive bonus course introduces advanced techniques you can fold into your own creations — ribbon embroidery, silk shading, and fabric painting.

By the end you don’t just know techniques — you create pieces that look like art, feel like luxury, and last a lifetime.

Inside the Lessons

See exactly how it’s taught.

52 lessons. 10+ hours of HD video. Four complete courses. Every technique is filmed in HD close-up — the needle, the thread, the angle of your hand — so nothing is hidden. Calm, step-by-step explanation you can pause, rewind, and rewatch forever. Plus written reference guides on threads, sourcing and embroidery history.

The Beginners Course
Watch a full beginner lessonBeginners Course · Lesson 5
A highlight from the bonus courseBeginners Bonus Course
The Advanced Course
Inside an advanced techniqueAdvanced Course · Lesson 7
From the Silk Flamingo bonusAdvanced Bonus Course · Lesson 6
Viral Bonus Lesson

The technique behind 35 million views.

One of the designs you’ll create went viral — 28.7M views on Instagram and 7M on TikTok. The exact same technique is taught, step by step, inside the course.

28.7M
Instagram views
7M
TikTok views
Begin the Couture Journey — 180 €
Watch the viral designThe exact technique · taught inside
What You’ll Create

From first stitch to finished art.

Real pieces, made by real students — couture florals, beadwork, appliqué, and wearable art.

Valeria Fic
Meet Your Teacher
Valeria Fic
Founder, School of Couture — the first haute couture embroidery school in the Baltic States.

I have spent over 13 years with a needle in my hand — learning from the masters, competing on international stages, and teaching thousands of students to create work they never imagined possible.

My dresses have been worn at the Cannes Film Festival by French top model Audrey Bouette and actress Wilma Elles. At the Hand & Lock Prize in London — one of the most prestigious embroidery competitions in the world — I placed 2nd in the Fashion Open category. For Elle Lithuania, I have written interviews with leading creators in craft and design. And somewhere between teaching and competing, I wrote a book: The Business of Creative Arts.

But none of that is what keeps me at the embroidery frame every morning.

What keeps me here is the moment a student says: “I didn’t think I could do this” — and then does it anyway. That is what School of Couture was built for. And that is exactly what this course will do for you.

Everything Included

What it’s worth — and what you’ll pay.

4 complete courses · 52 lessons · 10+ hours of HD video

Tambour Haute Couture for Beginners120 €
Advanced Level II — 13 techniques120 €
Bonus course: Monochrome Appliqué60 €
Bonus course: The Silk Flamingo90 €
The Business of Creative Arts — Business guide197 €
Global Sourcing Guide + templates47 €
The Couture Thread Directory (written guide)30 €
Private Student Community + direct feedback90 €
Official Certificate of Completion60 €
Total value814 €
Your price today
180 €

You save 634 € — less than one Level II course at a real atelier (comparable schools charge 270–8.500 €).

Begin the Couture Journey — 180 €
Valeria Fic with The Business of Creative Arts book
Your Included Bonus

And then — you get paid for it.


Talent was never the problem. Pricing was. Confidence was. The Business of Creative Arts is the playbook I wrote after building an international atelier from 120 € a month — now taught in five universities.

Eight chapters, 13 exercises: find your unique voice, price without fear, build repeat clients. By the last page you’ll have a written plan to turn your craft into income.

Yours free inside the Complete Journey — 197 € value.

Students in 32 Countries — and 28 U.S. States

More voices across the courses.

★★★★★

"I learned useful embroidery techniques, and I was surprised by the creativity and details of the embroidered products."

Dao | VietnamGoldwork Embroidery Course
★★★★★

"Love it!! This course is well explained and easy to follow. Also super creative and inspiring. I'm learning so much from Valerija, such a creative designer. Thank You"

Tania | CanadaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II
★★★★★

"I would describe them as well-rounded and an informative platform to begin learning different techniques."

Hannah | United StatesHaute Couture Embroidery Course for Beginners | Goldwork Embroidery Course
★★★★★

"I found the course very comprehensive, and knowing I could watch the video multiple times was very helpful. It was helpful to see the process in all its steps, and everything was very clear. Your course was essential for learning so many things. The links for buying materials around the world were also very helpful."

Federica | ItalyAdvanced Haute Couture Embroidery Course Level II
★★★★★

"Wonderful course, I'm still enjoying it. Valerija answered my questions instantly. Highly recommended."

Karin | ArgentinaAdvanced Haute Couture Embroidery Course Level II
★★★★★

"Aesthetics, structure, and quality. The course fully met expectations."

Nataliya | UkraineHaute Couture Embroidery Course for Beginners
★★★★★

"It is truly an honor to be a student of such a qualified teacher. When people tell me they've always wanted to embroider but don't think they have the talent for it, I tell them: 'The most important thing is wanting to learn and putting in the effort. Valerija is so patient and thorough that she will teach even the most inexperienced person — and she will enjoy doing it.'"

Dalia | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II | Goldwork Embroidery Course
★★★★★

"I was amazed that starting from absolute zero, you can actually learn in just a few days. I got exactly what I hoped for — and more. A wonderful community throughout the course, a friendly and warm atmosphere, professional and caring communication from the teacher. Every nuance is explained so thoroughly that no doubts remain. These are high-level lessons — you leave not with some small sample piece, but with a beautifully finished work you're proud of."

Eveline | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II
★★★★★

"I got even more than I came for — not just a wonderful teacher, but a genuinely warm person. There's no stress, no pressure. She could explain things to someone who has never held a needle in their life. The training is comprehensive, clearly structured, and offers support whenever you need it. Everything is built around one goal: that you truly learn."

Greta | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II | Goldwork Embroidery Course
★★★★★

"I was 100% surprised by how easily and clearly completely new, never-before-heard information is delivered. Every little piece comes together into one clear, coherent picture. A charming, wise teacher who will bring you new knowledge, inspiration, and something deeper — not just about embroidery, but about life."

Lina | LithuaniaHaute Couture Embroidery Course for Beginners
You’re Never Alone

My promise to you.


This isn’t a faceless download. You get lifetime access to every lesson, a private student community, and direct support from me — I answer your questions and guide you through the hard parts until it clicks. You keep everything, forever.

FREQUENTLY ASKED QUESTIONS

Before you decide.

Launch Pricing

The complete journey. One price.


Four courses. The book. The certificate. The plan to get paid.
All of it — for 180 €.

Begin the Couture Journey — 180 € Lifetime access · Certificate · Direct support from Valeria