Haute couture butterfly embroidery in progress
The Complete Couture Journey

From your very first stitch to couture-level art.

Four complete courses, beginner to advanced, taught the way it’s done in the ateliers of Paris.

892 € 219 € / $249 Save 673 €
Begin the Couture Journey 219 € Pay in USD — $249
Lifetime access · Certificate · Direct support from Valeria
Prices are available in EUR and USD. Choose the checkout that suits you. If you pay in a different currency, your bank will convert it automatically at the current exchange rate.
10+ hours of HD video 44 lessons Lifetime access Certificate of completion 13+ years experience 8+ years teaching 1,900+ students 40 countries 31 U.S. states

Stop wandering on YouTube.


You’ve watched the tutorials. A stitch here, a half-finished idea there, and still no real direction. Couture embroidery isn’t learned in scattered clips. It’s learned as a structured path, one technique building on the last, with someone who corrects you when it matters.

That’s what the ateliers know. That’s what this is.

What You’ll Master

One path, four courses, zero guesswork.

I

Tambour for Beginners

The foundation, where every couture journey begins. Here I’ll teach you the same techniques used in the world’s finest ateliers, including dimensional appliqué, broken down so clearly that even a complete beginner can follow every stitch. No prior experience needed, just your hands and a desire to create something extraordinary.

II

Advanced Level II

Teaches 13 advanced techniques: 3D texture, mixed materials, and the kind of finishing that separates amateur embroidery from couture-quality craft. Designed for embroiderers who already have a basic knowledge of Lunéville or Aari embroidery.

III

Bonus Course: Monochrome Appliqué

A complete course in its own right. You’ll learn additional Haute Couture techniques: chenille thread draping, rococo stitch, and velvet ribbon draping, for warm, textured embroidery, perfect for decorating your knitwear.

IV

Bonus Course: The Silk Flamingo

Ten lessons of sculptural, show-piece embroidery. This exclusive bonus course introduces advanced techniques you can fold into your own creations: ribbon embroidery, silk shading, and fabric painting.

By the end you don’t just know techniques. You create pieces that look like art, feel like luxury, and last a lifetime.

School of Couture

Students Creations

Student embroidery creation — butterfly
Student embroidery creation 2
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Student embroidery creation 5
Student embroidery creation 6
Student embroidery creation 7
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Student embroidery creation 9
Student embroidery creation 10
Student embroidery creation 11
Student embroidery creation 12
Student embroidery creation 13
Student embroidery creation 14
Student embroidery creation 15
Inside the Lessons

See exactly how it’s taught.

44 lessons. 10+ hours of HD video. Four complete courses. Every technique is filmed in HD close-up: the needle, the thread, the angle of your hand, so nothing is hidden. Calm, step-by-step explanation you can pause, rewind, and rewatch forever. Plus written reference guides on threads, sourcing and embroidery history.

The Beginners Course
Watch a full beginner lessonBeginners Course · Lesson 5
A highlight from the bonus courseBeginners Bonus Course
The Advanced Course
Inside an advanced techniqueAdvanced Course · Lesson 7
From the Silk Flamingo bonusAdvanced Bonus Course · Lesson 6
Viral Bonus Lesson

The technique behind 35 million views.

One of the designs you’ll create went viral, 28.7M views on Instagram and 7M on TikTok. The exact same technique is taught, step by step, inside the course.

28.7M
Instagram views
7M
TikTok views
Watch the viral designThe exact technique · taught inside

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Lifetime Access·HD Close-Up Video·Community Access·Klarna Buy Now, Pay Later·Certificate of Completion

Learn Anywhere

Your atelier, in your pocket.

Every course includes free access in the Kajabi mobile app. Watch each lesson in HD close-up on your phone or tablet, ask questions in the private community, and continue exactly where you left off: your progress syncs across all your devices.

Course library in the Kajabi app

Your course library

All your courses in one place, on desktop, tablet and phone.

A lesson playing in the Kajabi app

Lessons in HD close-up

Every stitch filmed up close, with materials listed under each lesson.

Student community in the Kajabi app

Private student community

Show your work, ask anything, and get direct support from Valeria.

Free with every course  ·  iOS & Android  ·  Progress synced across devices

Valeria Fic
Meet Your Teacher
Valeria Fic
Founder, School of Couture, the first haute couture embroidery school in the Baltic States.

I have spent over 13 years with a needle in my hand: learning from the masters, competing on international stages, and teaching thousands of students to create work they never imagined possible.

My dresses have been worn at the Cannes Film Festival by French top model Audrey Bouette and actress Wilma Elles. At the Hand & Lock Prize in London, one of the most prestigious embroidery competitions in the world, I placed 2nd in the Fashion Open category. For Elle Lithuania, I have written interviews with leading creators in craft and design. And somewhere between teaching and competing, I wrote a book: The Business of Creative Arts.

But none of that is what keeps me at the embroidery frame every morning.

What keeps me here is the moment a student says: “I didn’t think I could do this”, and then does it anyway. That is what School of Couture was built for. And that is exactly what this course will do for you.

You’re Never Alone

My promise to you.


This isn’t a faceless download. You get lifetime access to every lesson, a private student community, and direct support from me. I answer your questions and guide you through the hard parts until it clicks. You keep everything, forever.

Everything Included

What it’s worth, and what you’ll pay.

4 complete courses · 44 lessons · 10+ hours of HD video

Tambour Haute Couture for Beginners139 €
Advanced Level II, 13 techniques139 €
Bonus course: Monochrome Appliqué80 €
Bonus course: The Silk Flamingo110 €
The Business of Creative Arts, Business guide197 €
Global Sourcing Guide + templates47 €
The Couture Thread Directory (written guide)30 €
Direct feedback from Valeria150 €
Private Student CommunityIncluded
Official Certificate of CompletionIncluded
Total value892 €

Lithuanian students also receive Level I and Level II in Lithuanian, included at no extra cost. School of Couture is a registered school in Lithuania and teaches in both languages.

Your price today
219 € / $249

You save 673 €, less than one Level II course at a real atelier (comparable schools charge 270–8,500 €).

Begin the Couture Journey — 219 € Pay in USD — $249

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Lifetime Access·HD Close-Up Video·Community Access·Klarna Buy Now, Pay Later·Certificate of Completion

Valeria Fic with The Business of Creative Arts book
Your Included Bonus

And then you get paid for it.


Talent was never the problem. Pricing was. Confidence was. The Business of Creative Arts is the playbook I wrote after building an international atelier from 120 € a month, now taught in five universities.

Eight chapters, 13 exercises: find your unique voice, price without fear, build repeat clients. By the last page you’ll have a written plan to turn your craft into income.

Yours free inside the Complete Journey, 197 € value.

Students in 40 Countries and 31 U.S. States

More voices across the courses.

★★★★★

"I learned useful embroidery techniques, and I was surprised by the creativity and details of the embroidered products."

Dao | VietnamGoldwork Embroidery Course
★★★★★

"Love it!! This course is well explained and easy to follow. Also super creative and inspiring. I'm learning so much from Valerija, such a creative designer. Thank You"

Tania | CanadaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II
★★★★★

"I would describe them as well-rounded and an informative platform to begin learning different techniques."

Hannah | United StatesHaute Couture Embroidery Course for Beginners | Goldwork Embroidery Course
★★★★★

"I found the course very comprehensive, and knowing I could watch the video multiple times was very helpful. It was helpful to see the process in all its steps, and everything was very clear. Your course was essential for learning so many things. The links for buying materials around the world were also very helpful."

Federica | ItalyAdvanced Haute Couture Embroidery Course Level II
★★★★★

"Wonderful course, I'm still enjoying it. Valerija answered my questions instantly. Highly recommended."

Karin | ArgentinaAdvanced Haute Couture Embroidery Course Level II
★★★★★

"Aesthetics, structure, and quality. The course fully met expectations."

Nataliya | UkraineHaute Couture Embroidery Course for Beginners
★★★★★

"It is truly an honor to be a student of such a qualified teacher. When people tell me they've always wanted to embroider but don't think they have the talent for it, I tell them: 'The most important thing is wanting to learn and putting in the effort. Valerija is so patient and thorough that she will teach even the most inexperienced person — and she will enjoy doing it.'"

Dalia | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II | Goldwork Embroidery Course
★★★★★

"I was amazed that starting from absolute zero, you can actually learn in just a few days. I got exactly what I hoped for — and more. A wonderful community throughout the course, a friendly and warm atmosphere, professional and caring communication from the teacher. Every nuance is explained so thoroughly that no doubts remain. These are high-level lessons — you leave not with some small sample piece, but with a beautifully finished work you're proud of."

Eveline | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II
★★★★★

"I got even more than I came for — not just a wonderful teacher, but a genuinely warm person. There's no stress, no pressure. She could explain things to someone who has never held a needle in their life. The training is comprehensive, clearly structured, and offers support whenever you need it. Everything is built around one goal: that you truly learn."

Greta | LithuaniaHaute Couture Embroidery Course for Beginners | Advanced Haute Couture Embroidery Course Level II | Goldwork Embroidery Course
★★★★★

"I was 100% surprised by how easily and clearly completely new, never-before-heard information is delivered. Every little piece comes together into one clear, coherent picture. A charming, wise teacher who will bring you new knowledge, inspiration, and something deeper — not just about embroidery, but about life."

Lina | LithuaniaHaute Couture Embroidery Course for Beginners
The honest answers

What people ask before they buy the whole path.

Can I really do this from zero?
80%100%

80% of our students had never embroidered before they enrolled. 100% of those who start a course finish it with a completed piece in their hands.

How long does it take?
About a month

Most students finish their first course in about a month. There are four courses here, and access is for life, so the path is yours to walk at whatever pace suits you.

Where do I find the materials?
Two ways

Every lesson lists exactly what it needs, with example links. The included Global Sourcing Guide sorts verified suppliers by region, by material and by price range, with a keyword list that finds the right thing first time. Or let our official partner assemble the full kit and ship it to you, anywhere in the world.

You do not have to take this on trust. Level I and Level II both open their first lessons free, with no card, so you can watch the teaching before you buy the path.

FREQUENTLY ASKED QUESTIONS

Before you decide.

Launch Pricing

The complete journey. One price.


Four courses. The book. The certificate. The plan to get paid.
All of it, for 219 € / $249.

Begin the Couture Journey — 219 € Lifetime access · Certificate · Direct support from Valeria Pay in USD — $249

Secure Checkout Visa Mastercard American Express Apple Pay Google Pay Klarna PayPal

Lifetime Access·HD Close-Up Video·Community Access·Klarna Buy Now, Pay Later·Certificate of Completion