Tambour Haute Couture embroidery, from your first stitch.
Learn the tambour embroidery techniques used in Haute Couture ateliers worldwide, with Valeria Fic, founder of the first Haute Couture embroidery school in the Baltic States. Created for beginners stepping into professional embroidery to make their first couture piece.
What you'll learn in this course
Discover the rich tradition of Indian Aari embroidery, a technique loved by Haute Couture designers for its versatility and precision. Unlike standard embroidery, Aari lets you work from the front, giving you full control over your design, rhythm and creativity.
How to choose the right materials for various embroidery effects and finishes
How to transfer your sketch accurately to fabric using professional techniques
The tambour stitch: the foundation of Aari and Lunéville embroidery, step by step
Techniques for working with beads and sequins of all shapes and sizes
How to create wearable art by attaching embroidered elements to clothing
The essentials of soutache embroidery for bold, intricate surface designs
How to secure crystals on delicate mesh while keeping elegance and durability
Additional designs and techniques, updated regularly by your trainer
What's included in the course
What you will create
Watch a lesson before you enroll
This is exactly how every lesson is filmed: calm, close-up, and slow enough to follow. The needle, the thread, the angle of your hand, nothing hidden.
The viral technique is inside the course.
The exact design taught in this course is the one that took over social media. You learn it step by step, stitch by stitch.
After this course you'll be able to
Textured monochrome appliqué
For beginners and advanced embroiderers expanding their Haute Couture techniques.
You'll learn additional Haute Couture techniques: chenille thread draping, rococo stitch and velvet ribbon draping. The result is a warm, textured embroidery, perfect for decorating your knitwear.
The value of your investment
Time & Focus
Stop wasting hours on YouTube. Get a clear, structured path from your first stitch to couture-level results.
Material Efficiency
Protect your materials. Learn the correct technique from the start: no wasted thread, no costly mistakes.
Confidence & Clarity
Not sure you can do it? 1,900+ students have. Step by step, you always know what comes next.
Lifetime Value
One investment. Lifetime access. Come back whenever you're ready: the course is always there.
Course Outline
Haute Couture Embroidery Techniques: Online Course for Beginners. Level I
Introduction: Welcome & How to Find Your Way Around
- How to reach your library of courses & application setup
Haute Couture Embroidery Techniques
- Tambour embroidery history
- The Age of Sequins: evolution of embroidery decoration
- Global Materials Sourcing Guide
- Understanding Haute Couture embroidery
- Materials and tools
- Basic stitches
- Aari embroidery and decorative techniques
- Flat and cup sequins
- Fancy crystals and Chantilly lace
- Bugle beads and decorative stitches
- Decorative technique and appliqué preparation
Floral Embroidery Design for Sweater Decoration
- Tools and materials
- Parts 1 to 5: full step-by-step build
Additional Techniques & Useful Information
- Viral mosaic tutorial
- Threads classification and their application
Aukštosios mados siuvinėjimo pradžiamokslis (LT)
- Full beginner course in Lithuanian
Tekstūriško monochrominio siuvinėjimo aplikacija (LT)
- Bonus appliqué course in Lithuanian
Papildomos technikos (LT)
- Koriukas iš žvynelių: angliškas prisiuvimo metodas
Try It Free
Watch the first modules free.
Not sure yet? Preview the course from the inside. Create a free account and watch the first two modules in full — no credit card required.
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Start learning today
Watch the first two modules in HD — on desktop, tablet or in the free mobile app.
Unlock when you're ready
Love it? One click inside the course opens every remaining module.
No credit card required · Instant access
Learn Anywhere
Your atelier, in your pocket.
Every course includes free access in the Kajabi mobile app. Watch each lesson in HD close-up on your phone or tablet, ask questions in the private community, and continue exactly where you left off: your progress syncs across all your devices.
Your course library
All your courses in one place, on desktop, tablet and phone.
Lessons in HD close-up
Every stitch filmed up close, with materials listed under each lesson.
Private student community
Show your work, ask anything, and get direct support from Valeria.
Meet Valeria Fic
Founder of School of Couture, the first Haute Couture embroidery school in the Baltic States. Over 13 years with a needle in hand: learning from the masters, competing on international stages, and teaching thousands of students.
My dresses have been worn at the Cannes Film Festival. At the Hand & Lock Prize in London I placed 2nd in the Fashion Open category. And somewhere between teaching and competing, I wrote a book: The Business of Creative Arts.
What keeps me at the frame every morning is the moment a student says "I didn't think I could do this", and then does it anyway.
From first stitch to couture pieces
"Of all the online courses I've purchased, this had the most engaged, high-quality interaction. Haute Couture embroidery: the most professional thing I've ever found. I show people my work and the reaction is always: 'Wooooow.'"
"Love it!! Well explained and easy to follow, super creative and inspiring. I'm learning so much from Valeria, such a creative designer. Thank you."
"I was amazed that starting from absolute zero, you can actually learn in just a few days. You leave not with a small sample, but with a beautifully finished work you're proud of."
"I got even more than I came for: not just a wonderful teacher, but a genuinely warm person. No stress, no pressure. Everything is built around one goal: that you truly learn."
"Wonderful course, I'm still enjoying it. Valerie answered my questions instantly. Highly recommended."
"Aesthetics, structure, and quality. The course fully met expectations."
"It is truly an honor to be a student of such a qualified teacher. Valeria is so patient and thorough that she will teach even the most inexperienced person, and enjoy doing it."
"100% surprised by how easily completely new information is delivered. A charming, wise teacher who brings you knowledge, inspiration, and something deeper, not just about embroidery, but about life."
"A well-rounded and informative platform to begin learning different techniques."
Begin your couture journey
Haute Couture quality at a fraction of the price. Comparable schools charge 270 to 8,500 €.
Prices are available in EUR and USD — choose the checkout that suits you. If you pay in another currency, your bank will convert it automatically at the current exchange rate. Payments are processed through Kajabi's secure checkout: your information is never stored or shared.
One technique is just the beginning.
Haute Couture embroidery is built by hand, one technique layered on the next. Master tambour here, then add goldwork: combined, they read as pure luxury. Both turn ready-to-wear into couture: blazers, shirts, t-shirts, denim, handbags, anything you choose to make your own.
Advanced : Level II
Start from zero here, then dive straight to advanced. 13 couture techniques: 3D texture, mixed materials, ribbon work, and the finishing that separates amateur from atelier. You'll build a complete iris flower from sketch to finished appliqué.
Goldwork : Golden Bugs
In this course, you will complete 6 different designs of bugs. Using classic goldwork embroidery techniques adapted for beginners. No prior embroidery experience is needed. Just curiosity, a needle, and the desire to make something extraordinary.
The Business of Creative Arts
Once you can create, learn to sell it: pricing, finding clients, and building a brand people remember.
Get everything in one path.
The Complete Couture Journey: 52 lessons, 10+ hours of video content, beginner to advanced, every bonus, plus the business book. One purchase, one price, the whole craft.
